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Going Live: The Rising Trend of Online Video

12 May 2016

Until recently, social media has always settled as being the second screen in our lives. Major players in the digital market have now set about changing this, with enormous impact.

If you’ve been on Facebook recently and noticed a tab pop up to tell you that someone is ‘live’ (most probably Mark Zuckerberg, whose Jedi senses know no boundaries), it means that they are currently streaming video from somewhere in the world, and you’re invited to go and watch them. Media sites, such as The Debrief have jumped on the bandwagon, using Live Streaming to report on active stories, such as the recent NHS protests outside St Thomas Hospital.

Twitter’s Periscope app has been used by some companies for a while now. A famous sell-at-home makeup brand actively uses Periscope to train and mentor its sales force. Celebrities also enjoy making live video to entertain the masses – Arnold Schwarzenegger and Michelle Obama are both noted for their Periscope popularity.

It’s not just businesses that have been using live social streaming. As a tool that’s free and open to the public, all you need is strong signal or Wifi (here’s some best practice tips from Facebook). Like the rise of YouTube star Zoella, individuals are carving their niches in the streaming world.

So how could live streaming work for you and your business? Perhaps a demo might help to explain the benefits of your product? The live messaging that accompanies a stream is a great way to instantly engage with an audience. Maybe a stream from a (quiet) corner of a popular event, or interesting location could pique interest? For strategic help with incorporating video into your digital strategy, get in touch with us today.

Free Stock Photos For Commercial Projects

13 January 2016

Stock photos can be expensive but quality images are a great asset to any website. They can communicate ideas in a way that words simply can’t. A picture says a thousand word so they say? If you do a search for “free stock photography” you will get results but the quality isn’t always there however this has improved over the last few years so we’ll take a look at some of the resources for free stock photos currently available.

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Having a better digital strategy in 2016 could improve your presence

5 Resolutions For Your Digital In 2016

9 January 2016

January has hit us all bleakly in the face, after a full month of partying, excess and indulgence. One of Google’s most popular searches so far this month has been ‘how to cook Kale chips’, which got us thinking: If people are using the digital to research their own resolutions, then who out there are making resolutions about their digital?

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Keyword Stuffing: Don’t Do It!

20 January 2013

In the past, dubious efforts were made to get your site to the top of search engines and as search engines refine and hone the processes used to identify relevant content, these rules have changed and for the better. One of these is the infamous art of keyword stuffing or spamdexing.

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