Campaigns set up with Piwik allow you determine how effective your marketing is by flagging those incoming visits via a Campaign. For example, suppose you sent an email out to 100 potential customers, one that email has been sent, how do you know if anyone has reacted to it by clicking on a link in that mail to take them to your website? This is where the Campaign feature comes in.
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This “Visits Over Time” graph can show you the number of visits broken down into periods as determined by the time period set. So for example if your time period is set to “day”, the graph will show the latest visits on a day by day basis.
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Visitors in Real Time can give you an overview of viewing your website as and when they visit. At the top, it gives an overview of what has happened in the last 24 hours and the last 30 minutes.
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